After several quarters of decline, Apple’s iPod unit sales growth appears to be back on the upswing. Piper Jaffray analyst Gene Munster takes a look at April’s sales estimates from NPD Group and, in a note today, extrapolates that Apple will sell between 10.5-11 million iPods this quarter.
The midpoint — 10.75 million units — represents a 9.5% increase over last year’s June quarter, when Apple sold 9.8 million iPods. It’s also an uptick in sales growth from both the March quarter, when unit sales increased 1% year-over-year, and the December quarter, when unit sales increased 5% year-over-year.
Key growth driver, per Munster: A price cut on Apple’s cheapest iPod, the shuffle, which is driving up unit sales. On the flip side, this has brought down Apple’s average iPod selling price.
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