Huawei takes a jab at Apple's iPhone X, says that 'The real AI phone' is coming next month

GettyImages 631039890Ethan Miller/Getty ImagesHuawei CEO Richard Yu holding the Mate 9 smartphone.

Apple unveiled the iPhone X last week, and with it comes the A11 Bionic chip, which features an industry-first neural engine built specifically for artificial intelligence (AI) tasks like Face ID’s three-dimensional scanning.

Huawei, however, doesn’t seem impressed, and on its Facebook page it teased that “the real AI phone” will come on October 16, when the company plans to unveil the latest Mate-branded flagship phone.

The Chinese smartphone maker announced that it was working on a new chipset, the Kirin 970, last month at Berlin’s IFA. The new system-on-a-chip (SoC) will improve on performance and power efficiency, but its true crown jewel will be the embedded “neural processing unit” (NPU).

The NPU is essentially a set of processing cores designed to execute AI-related tasks, without the risk to overload the CPU and GPU. It is still not clear what kind of tasks the tentatively named “Mate 10” will take care of, but this is not the first AI integration Mate devices have seen.

Last year’s Mate 9 already used artificial intelligence to better understand what apps and programmes the user would open the most, and reallocate power and resources accordingly.

You can watch Huawei’s teaser video down below:

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