CUPERTINO, CALIF. — Apple announced three new iPhones, a 4K Apple TV, and a new Apple Watch 3 with a built-in cellular connection on Tuesday at the newly unveiled Steve Jobs Theatre.
This year’s event celebrated the tenth anniversary of the iPhone with a brand-new model called the iPhone X, which features an all-new design, wireless charging, and a facial scanner that unlocks your phone in place of a fingerprint sensor. Unlike past generations of iPhones, the iPhone X is only available in one overall size, though you can upgrade the storage space. You can read more about the iPhone X here.
The iPhone X will start at $US999 in the US and will be available to pre-order on October 27th — it launches November 3rd.
Apple also announced the iPhone 8 and iPhone 8 Plus, an update to its existing lineup of iPhones that features a glass front and back that supports wireless charging. The overall design of the iPhone 8 didn’t change much — both the iPhone 8 and iPhone 8 Plus both will keep the TouchID fingerprint sensor — but the new phones will come pre-loaded with Apple’s latest software, iOS 11.
Apple’s annual iPhone event also marked the public’s first look at Apple’s new “spaceship” headquarters in Cupertino. While the main campus wasn’t available to the press to tour, Apple hosted its iPhone keynote underground at the new Steve Jobs Theatre, an all-glass enclosure that cost around $US14 million to build.
You can check out all of our coverage below.
- iPhone X
- iPhone 8 and iPhone 8 Plus
- 4K Apple TV
- Apple Watch Series 3 with built-in cellular connection
- Wireless charging
- Facial recognition on iPhone X
- AirPower wireless charging system (coming next year)
Business Insider Emails & Alerts
Site highlights each day to your inbox.