iPhone launches aren’t like other product launches.
People line up for days to get the phone as soon as the Apple Store opens. Employees cheer just as loudly as the crowd. You get congratulated and applauded for buying the phone on your way out of the store.
If you’ve never been to the Apple Store for an iPhone launch, here’s a look at what the experience was like at the 5th Ave. Apple Store in New York City on Friday as the iPhone 6S was released.
It looked like Apple Store employees were having a great time. They clapped and cheered as customers entered the store.
She said she got in line 2 a.m. to get inside the store right away. Here she is opening the phone as the crowd watches.
Some Apple Store employees even knelt down to catch the phone just in case she dropped it after opening in (yes, that happened to the first iPhone 6 customer last year).
Business Insider Emails & Alerts
Site highlights each day to your inbox.