Apple wants you to know that 3D Touch exists

A new advert from Apple highlights the iPhone 6S’ coolest, but potentially most unused, feature: 3D Touch. The 30-second TV spot is fast-paced and features a comedic cameo by Jamie Foxx.

The iPhone 6S is physically similar to the iPhone 6 and the new 3D Touch technology, which was first debuted in the Apple Watch, is essentially invisible to the naked eye. Apple has made a big deal of it in the press, but conveying the existence of the feature to every owner is still important — and the aim of this advert.

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