The iPhone 11 is available in 6 colours, including purple for the first time ever — here's how to decide

AppleThe iPhone 11 comes in 6 colours.

In September, Apple announced the new iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. After reading all about the differences between the models, you’ve decided on the flagship iPhone 11.

So, your next important decision is which colour to buy. This decision might seem minor after you’ve already decided which phone to buy, but it’s not. You’re dropping at least $A1,199 on this phone, so you want it to look sharp. Your phone will be your most-worn accessory, carried every day and with every outfit. Apple is even carrying a clear case so that you can show off whichever colour you decide on.

The iPhone 11 comes in six colours: purple, yellow, green, white, black, and (Product) Red. Here are some tips and considerations to help you make a choice that fits your style.

The iPhone 11 in yellow is the pick for someone who never gets tired of summer.

Lisa Eadicicco/Business Insider

A yellow phone makes a statement: you’re fun, you don’t take yourself too seriously, and in your world it’s summer every day.

This yellow is a bit understated, almost pastel, so it doesn’t veer into the more neon yellow territory of the iPhone XR. It’s also worth mentioning that it looks notably lighter in person than in the official photos.

Yellow has been on trend for 2019, so this phone says that style is important to you.

Here’s another shot of the yellow phone.


A white iPhone is simple, elegant, and clean.


Go for the white iPhone 11 if you know that you want a classic, easy look that will go with anything. White might show scuffs more easily than a darker colour, so white says that you’re committed to keeping your phone looking brand new.

White is understated and has a more grown-up feel than some of the brighter pastel colours. This choice communicates “I am an adult, and I’m capable of taking reasonably good care of my phone.”

Here it is from the front and back.

Lisa Eadicicco/Business Insider

A black iPhone says you’re serious, and you need a serious phone.

Lisa Eadicicco/Business Insider

A serious, basic phone isn’t a bad thing. Apple has offered a black option of every iPhone its made so far, so they’re clearly popular. It’s the classic choice, and relatively easy to hide any marks or scratches, and you probably won’t of your colour choice after a few months.

Plus, you always have the option to get a colourful case if you’re feeling fun. This is your most versatile option.

Here’s the black iPhone 11 from behind.


The green iPhone is a cute choice, but not too bold.


The green iPhone 11 is a cute option, much lighter than the iPhone 11 Pro and Pro Max’s Midnight Green.

This pastel colour will show scuffs easily, so you’ll probably want a case, or you’ll need to be extra careful. This minty colour says that you’ll do just about anything for the aesthetic, and your Instagram theme is probably cultivated like it’s your job.

Green draws your attention, but this shade is light enough to go under the radar, too.

Here’s another view of the green iPhone 11.

Business Insider/Lisa Eadicicco

Product Red is the boldest option of the iPhone 11 choices.


While the other bright colours are more pastel-hued, the Product Red phone is a brighter scene-stealer. This colour says you’re confident, and you don’t mind standing out. The red isn’t neon, but it is bold.

As part of Apple’s partnership with Product (RED), part of the proceeds from this phone go toward treating HIV/AIDS. This is the phone for people who want to give a little back to a good cause.

Here’s another view of the Product Red iPhone 11.

Lisa Eadicicco/Business Insider

A purple iPhone 11 is sweet but eye-catching.


Apple’s new purple option is more of a lavender, completing the trio of pastel options on the iPhone 11.

This cute, light purple says that you don’t mind all eyes on you, but you’re a little more whimsical than the Product Red buyer. Watch out for scuffs on this light, unforgiving colour. Choosing purple says that you’re in it for form over function, and there’s nothing wrong with that.

Here’s what the purple iPhone 11 looks like from the front.

Lisa Eadicicco/Business Insider

You can buy the iPhone 11 now.


Head on over to Apple’s official website to order the iPhone 11 in any of the previously mentioned colours.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.