Apple sold 12.62 million iPads in Q2 2015, missing expectations

Apple just announced that it sold 12.62 million iPads in Q2 2015. That’s lower than the 13.6 million units analysts were expecting.

The announcement comes as Apple’s iPad business has been slowly declining. Apple sold 21 million iPads in Q4 2014 during the holiday season, which is down from the 26 million is sold in the last quarter for 2013. And expectations for 2015 haven’t been too positive either — KGI Securities Ming-Chi Kuo predicted in February that iPad shipments will drop by 52.7% quarter-over-quarter in the Q1 2015.


NOW WATCH: Apple sneaked in an annoying new feature in its latest iPhone iOS update — but there’s also an upside

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

apple ipad sai-us