Apple Introduces A Social Network: Ping

steve jobs ping

Apple just unveiled a social network based on music, built right into iTunes called Ping.

Steve Jobs says “It’s for social music discovery. You can follow people and be followed on Ping.”

He compared it to Facebook and Twitter. You can see what your friends are listening to. You can also follow artists and pick up on what’s new from the artists.

This is really bad news for MySpace, which is trying to rebuild itself around music.

Ping looks pretty neat. Will Apple’s crack at social will go better than Google’s?

Our initial feeling is scepticism. Do you want another social network your life? Let us know.

See Also: LIVE ANALYSIS: Apple’s iPod And iTV Event

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

apple sai-us