Apple In Talks To Replace Google With Bing On The iPhone

According to two people familiar with the matter, Apple could make Bing the default search engine on the iPhone, BusinessWeek reports.

Microsoft and Apple have been in talks for weeks about replacing Google with Bing.

It’s all part of the new rivalry between Apple and Google. Says a BusinessWeek source: “Microsoft is now a pawn in that battle.”

Google wouldn’t be wiped off the iPhone altogether. Instead users would have to adjust settings to make Google search a default for Safari.

As Microsoft becomes more willing to pay for search, and Google stomps deeper into Apple’s turf, a Bing-iPhone partnership is more likely than ever. As long as Bing delivers a good user experience, and it’s willing to pay extra, we don’t see why Apple wouldn’t at least consider it.

However, even if Bing becomes the default engine, sources tell BusinessWeek Apple has a “skunk works” looking at its own search engine for mobile, because “Apple isn’t going to outsource the future.”

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