Apple Is Still Trying To Figure Out How To Keep People Excited About iAds

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Photo: AP

Apple has cut the price of a minimum buy for iAds down to $100,000, Kunur Patel at AdAge reports.Previously, the minimum buy was $300,000. (Before that it was $500,000 and before that it was $1 million.)

Apple’s iAd burst out of the gate with a lot of hype. It has since cooled. Apple has not reinvented the mobile ad industry like some had hoped it would.

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