APPLE: Here's Why We're Charging $329 For The iPad Mini

phil schiller

Photo: AP

Apple’s decision to charge $329 for the iPad mini is a bit surprising since its rivals are charging $199 for comparable tablets.Phil Schiller, senior vice president of marketing, explained the price to Reuters:

“The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those devices … And now you can get a device that’s even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that.”

In other words, we were crushing Amazon and Google when we charged twice as much for our tablet — $400 versus $200. Imagine what we’re going to do to them when we’re charging even less?

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.