650 million people use Facebook. It is far and away the most popular photo-sharing site in the world. And yet, when you take a picture with the built-in iPhone photo app, the only sharing options you have are email and MMS.How much nicer would it be to be able to tag your friends faces in the app, and allow them to upload in real time to Facebook?
Oh well, no dice.
We’d also like Facebook events integrated in our iPhone calendars. And we wouldn’t complain about opening the iPhone’s built-in Maps application and seeing all the places where our friends recently checked-in using Facebook places. You can sync Facebook friends as iPhone contacts, but you have to do it in Facebook’s app, not the built-in contacts app.
So why don’t we get all these nice Facebook integrations into our iPhones?
We’ve asked Steve Jobs, and we’ll see if he gets back to us. It’s the kind of question he might actually answer, but we’re not holding our breath.
In the meantime, the best we can do is pass on gossip.
According to a source close to the team that deals with partnerships at Facebook, Apple has consistently dealt with Facebook with fear and mistrust.
“They hate Facebook,” says our source.
Our source says it’s probably for the same reason that Facebook mistrusted Zynga for so long.
Zynga is the most popular appmaker on Facebook, and Facebook is, by a big margin, the most popular app on the iPhone.
- There are more than 200 million active users currently accessing Facebook through their mobile devices.
- People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
Apple fears Facebook is so powerful that it could actually co-opt the platform.
The fear actually makes some sense. If you open up the Facebook iPhone app, it actually looks like a new operating system, with app-like icons and everything.
Zynga and Facebook eventually made nice when Facebook realised it could tax Zynga and make big bucks off it.
Likewise, Google, a company that makes an iPhone rival and Apple fears and hates far more than Facebook, is all over the iPhone for one simple reason: Google pays.
So how will we eventually get more Facebook on our iPhones?
When Facebook starts to pay up.