Apple Nabs An Adobe Exec To Run iAds

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Photo: Associated Press

Apple has poached Adobe executive Todd Teresi to run its iAds program, Adam Satariano at Bloomberg reports.According to LinkedIn, Teresi is a VP and GM of Media Solutions at Adobe. Prior to that he was Chief Revenue Officer at Quantcast. (Before that, he was SVP at Yahoo.)

Apple’s iAds have been without a leader since Andy Miller stepped down to become a VC in August.

Apple has been cutting the prices of iAds for the last year. After starting out as a pretty big deal, iAds have receded to the background.

(Bloomberg’s story isn’t online yet, we saw it through a terminal. When we have a link, we’ll add it.)

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