Photo: Associated Press
Apple has poached Adobe executive Todd Teresi to run its iAds program, Adam Satariano at Bloomberg reports.According to LinkedIn, Teresi is a VP and GM of Media Solutions at Adobe. Prior to that he was Chief Revenue Officer at Quantcast. (Before that, he was SVP at Yahoo.)
Apple’s iAds have been without a leader since Andy Miller stepped down to become a VC in August.
Apple has been cutting the prices of iAds for the last year. After starting out as a pretty big deal, iAds have receded to the background.
(Bloomberg’s story isn’t online yet, we saw it through a terminal. When we have a link, we’ll add it.)