Apple introduced an iPhone with a smaller screen on Monday called the iPhone SE. The best way to think about it is as Apple’s current top of the line iPhone specs in a smaller body. It costs $399 without a contract — a surprisingly low price for a new iPhone.
Apple also updated its 9.7-inch iPad, adding keyboard and stylus support, and a camera that can film in 4K resolution. However, it also got a price bump, up to $599. Apple also gave its newest iPad a “pro” moniker, and the older iPad Air 2 got a price cut to $399.
Both the newest iPhone and iPad will go up for preorder on March 24, and both devices will go on sale in stores on March 31.
While the Apple Watch didn’t get a hardware update, Apple did unveil new nylon bands, and cut its starting price from $350 to $299.
Apple also touched on environmental issues, and its efforts to power its offices and stores with renewable energy, with a presentation from environmental director Lisa Jackson. Later, chief operating officer Jeff Williams discussed ResearchKit, a framework for doctors to study health problems using iPhones, and unveiled CareKit, a new, related framework for patients to monitor chronic conditions.
Here’s how it all went down:
2:04: We’re done here. We’ll have hands-on posts with the iPhone SE and iPad Pro shortly. Thanks for tuning in!
2:04: Which announcement was your favourite? Mine was the cool new bands for the Apple Watch.
2:02: The “one more thing…” is about Apple’s new campus in Cupertino. He remarks this is likely the last Apple presentation at its old auditorium.
2:01: CEO Tim Cook is back on stage. He seems to be wrapping up.
2:00: And as a result, the 9.7-inch iPad Air 2 gets a price cut to $399.
1:55: Here’s the pricing. It starts at $599, $100 more than its predecessor. But at least the iPad Pro will be the first Apple tablet or phone with 256GB of space. Plus it comes in “rose gold.”
1:54: And the new iPad Pro will have a 12MP camera, which sounds like the same model that’s in the iPhone SE and iPhone 6S. This is the first time Apple has put its top-of-the-line camera in the iPad.
1:52: Schiller has to be careful saying “hey Siri” or he’ll set off everyone’s phone in the audience.
1:52: The new smaller iPad Pro will have the same A9X chip as in the 12.9-inch iPad Pro.
1:51: The iPad Pro will also have four speakers, and will be twice as loud as the current iPad Air 2.
1:50: True tone display is going to be huge for photographers and designers.
1:49: Schiller’s going on and on about the iPro’s screen, which he calls “the best display we’ve ever built for an iPad.” Apple calls it a “true tone display,” which apparently adusts the display according to the temperature of surrounding ambient light.
1:47: “The majority of people coming to an iPad Pro are coming from a Windows PC,” Schiller says. Apple’s looking to lure people who are using older PCs to the iPad. He called it the “ultimate PC replacement.”
1:46: Here we are. The iPad Pro, with a 9.7-inch “retina” display. Apple’s said it has sold 200 million iPads with the same screen size.
1:45: John Lasseter, a key person at Pixar, loves the Apple Pencil stylus for animation.
1:44: Now we’re onto iPads! We’re expecting a new 9.7-inch iPad Pro. Marketing head Phil Schiller has taken the stage.
1:42: Apple latest software, ioS 9.3, will be available for iPhones, iPads, and iPod Touch later today. It will be a free update.
1:41: Apple News app has 50 million active users.
1:40: You can pre-order the iPhone SE starting March. 24th, and it will ship March 31st.
1:39: It will also be available in rose gold.
1:38: The iPhone SE will start at $399 for the 16 GB version.
1:37:The iPhone features a 12MP iSight camera, True Tone Flash for better photos, and panorams up to 63 MP.
1:36: The iPhone SE features Apple’s fingerprint sensor, Touch ID, for making secure payments with Apple Pay.
1:34: And there it is! Apple just unveiled the iPhone SE — a 4-inch iPhone.
1:30: New Apple TV features, including Folders, are part of a update that’s coming out today.
1:30 Now Cook’s talking about the new Apple TV that came out last fall. New features include dictation, Siri for the App Store, and Live Photos support.
1:28: Is it a good sign that Apple’s cutting the Apple Watch price?
1:27: Here’s the first product announcement of the day: woven nylon bands for the Apple Watch. And the Apple Watch got a price cut. The sport version now starts at $299.
1:26: Now it’s on to products, Cook says. That’s what we’re here for!
1:25: We’ve been humbled by the response to ResearchKit, and can’t wait to see the apps developed with CareKit, says Williams.
1:22: Now Apple’s announced a new framework called CareKit, and the first app is for Parkinson’s.
1:20: What became clear to us later, the same tools used to advance medical research, can be used to improve care, says Williams. In some ways, ResearchKit is shaping up as Apple’s trojan horse into the medical industry.
1:17: Another video, this time focused on ResearchKit and the doctors who use it. “ResearchKit has clearly transformed research.”
1:15: Williams says that a ResearchKit study discovered new asthma triggers in all 50 states, and another study found “subgroups” of Type 2 diabetes.
1:15: Williams is talking about ResearchKit, a new framework for medical studies that use iPhones.
1:14: OK, back to Tim Cook, who hands it over to COO Jeff Williams, known as “Tim Cook’s Tim Cook.”
1:13: Lisa Jackson’s not a novice when it comes to making big speeches, she was the head of the EPA, but she’s going a great job right now at this keynote.
1:11: Now she’s airing a snazzy new video about “Liam,” a mechanical arm machine that takes apart old iPhones.
1:10: Now Jackson’s talking about reusing old iPhones. The company is expected to make a big push with refurbished iPhones, including introducing iPhone trade and update programs recently.
1:o8: “100% of our data centres are powered by clean sources of energy,” Jackson, former administrator of the EPA, says. Also 99% of packaging comes from recycled paper or sustainable forests.
1:06: Lisa Jackson, Apple’s environmental director, is discussing how Apple is using renewable energy. 93% of Apple facilities run on renewable energy, she says.
1:05: Cook: “We will not shrink from this responsibility.”
1:04: Cook is addressing Apple’s fight with the FBI right now. He says it’s time as a nation to decide how much power the government has over our data and our privacy. “We believe strongly that we have a responsibility to help you protect your data and privacy,” Cook said.
1:02: Cook mentions that Apple will celebrate it’s 40th birthday on April 1st. Funny, I wouldn’t have said Apple looks a day over 20.
1:00: And we’re off. Apple’s starting off with a short, colourful video. CEO Tim Cook wishes you a good morning. “Welcome to our town hall, on the Infinite Loop campus.”
12:59: Apple says the presentation will begin shortly.
12:54: Here’s a picture from inside the auditorium. I can spot design chief Jony Ive and SVP of marketing Phillip Schiller, who will most likely be speaking from on-stage today. I wonder if he gets nervous.
12:50:Currently, the Apple livestream is playing Beats 1, Apple’s internet radio station. It’s certainly a bit hipper than most hold music. DJ Zane Lowe just said he was debuting a new song — pretty good exposure for an artist!
12:47:The Apple keynote event is scheduled to get started in just over 10 minutes, and attendees have started to file into the auditorium. Here’s the tech press waiting outside.
EXCLUSIVE FREE REPORT:
25 Big Tech Predictions by BI Intelligence. Get the Report Now »