The Apple-Samsung case picked up yesterday.Of particular interest was an email exchange among Apple executives from January 24, 2011.
“This made up just a very small part of a cross-examination of Scott Forstall, Apple’s head of iOS software at Apple, but it was enough to get the attention of just about everyone here,” CNET’s Josh Lowensohn reports.
The email written by Apple’s head of Internet software/services Eddy Cue and was sent to Tim Cook, Forstall, and Apple’s head of marketing Phil Schiller. It discussed a Gigaom article by Kevin Tofel, Why I Just Dumped the iPad (Hint: Size Matters).
In the article, Tofel says he spent 9 months with the iPad and sold it for a 7-inch Samsung Galaxy Tablet.
Cue wrote, “I believe there will be a 7-inch market and we should do one…I expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time.”
The email’s contents are surprising because Steve Jobs was on record as saying a smaller tablet was a bad idea. During an earnings call in 2010, Jobs said that people just couldn’t interact with smaller tablets the way they can with the bigger iPad.
Here’s a copy of the 2011 email (via CNET/Samsung):