Apple Earnings: Last-Minute Retail Data Suggest Mac Upside (AAPL)

Good news for Apple investors: Last-minute data from retail research firm NPD Group suggest possible upside for Apple’s main growth driver — Mac computers. Piper Jaffray’s Gene Munster analysed NPD’s Mac and iPod data and estimates:

  • 2.35 to 2.4 million Macs sold, above the Street’s 2.2 million consensus, but slightly below AmTech’s prediction of 2.5 million Macs. Caveat: NPD doesn’t include education spending, which could have been weak last quarter.
  • 10 to 10.5 million iPods, around the Street’s 10.3 million consensus

We’ll cover Apple’s (AAPL) Q3 results LIVE after the market closes, including live analysis of Apple’s earnings release and conference call. Check our homepage after 4 p.m. ET for a link to live coverage.

Earlier: Apple Q3 Earnings Scorecard: All Eyes On Mac Sales, Margins, Guidance

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

apple earnings sai-us