Design has always been a critical competitive advantage for Apple.
At this year’s Worldwide Developer Conference, as Daring Fireball’s Josh Gruber noted, Apple moved its annual Design Awards from its usual Wednesday evening time slot, towards the end of the conference, to Monday afternoon.
That strikes us as a pretty deliberate move to highlight the importance of design.
Apple is also running hands-on labs where developers can show their apps to Apple user-interface experts for a face-to-face critique. We heard from some developers at the show who were pretty pumped to get this kind of feedback—it’s a rare opportunity.
So who did Apple pick as the winners?