Apple CEO Tim Cook wears his Apple Watch everywhere (even in the shower). But if you look closely at photos of his watch, you can see that it’s a totally unique model that is not available to the public.
Take a look at the photo of Cook holding an Apple Watch at the top of this article. Notice anything weird about the one he’s wearing on his left wrist?
Let’s take a closer look:
Cook wears a stainless steel Apple Watch with a white sport band. That’s not the unusual bit. What’s different about Cook’s watch is the digital crown (the circular button that sticks out). Cook’s crown is capped with a section that’s coloured red.
You can’t buy the stainless steel Apple Watch with the red crown like Cook’s — Apple simply doesn’t sell that type of watch. Instead, only the gold Apple Watch Edition watches come with coloured crowns — and they start at £8,000 ($US12,269).
So it looks like Cook is wearing a custom model of Apple Watch with a unique digital crown, possibly an early test model that he’s stuck with.
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.