- Apple’s most advanced iPhone will become available to pre-order on Friday.
- Several reliable reports have suggested that Apple is having trouble making enough to meet demand.
- When asked about the reports, Apple CEO Tim Cook said that “we’ll be working as hard as possible to make as many as possible.”
Less than a week before Apple’s most advanced iPhone goes up for pre-order, several reports have suggested that Apple’s having trouble making enough to meet demand.
When Apple CEO Tim Cook was asked about the production issues by BuzzFeed, he replied: “We’ll see what happens.”
“But we’ll be working as hard as possible to make as many as possible,” he continued.
Despite Cook’s noncommittal answer, all signs point to the iPhone X being very hard to find this year. It will become available for pre-order this Friday and hit store shelves on November 3 in 57 countries and territories.
Nikkei reported on Tuesday that Apple would only be able to manufacture 20 million iPhone X units initially, about half of what it had originally planned to produce this year.
KGI Securities Ming-Chi Kuo also predicted in a report last week that he expected only 2-3 million iPhone X units would be shipped before launch on November 3.
For Apple fans, this means that the iPhone X could be very difficult to find before Christmas unless you get lucky with pre-orders 0r line up outside a retail store on the first day it goes on sale.
For Apple investors, these developments suggest that some sales that would typically fall in the December quarter may spill into 2018 because of the lack of supply.