Apple Bringing Subscription-Style Billing To iPad Publishers

Eddie Cue

At today’s launch of News Corp’s iPad newspaper, the Daily, Apple exec Eddie Cue hinted that all publishers with iPad apps will soon be able to charge readers on a subscription basis.

Through Apple’s iTunes app store, the Daily will bill readers either $.99 per week or $39.99 per year.

It’s “a whole new subscription billing that’s easy to use as one-click,” said Cue.

After a reporter asked Cue when Apple plans to make subscription charging available to more publishers, Cue answered, “you’ll hear an announcement very soon for other news publications.”

“Rest assured that we want our customers to be able to get those publications very easily.”

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