There’s a simple reason Apple’s Black Friday deals are so boring: Apple doesn’t need Black Friday

  • Apple’s four-day “shopping event,” which lasts Friday to Monday, is now live.
  • The Black Friday offers basically consist of gift cards given out in exchange for specific products.
  • The offers, however, do not apply to the company’s latest products, such as the iPhone XR or the 2018 Mac Mini.

Apple’s preannounced four-day “shopping event” is finally live in the US.

If you were hoping Apple would discount any of its newest products, such as the iPhone XS or the redesigned MacBook Air, prepare to be disappointed.

Apple’s Black Friday event basically consists of gift cards given out when customers buy certain products.

Here’s the full list of Black Friday gift-card offers across Apple’s product lines:

Apple TV: $US25

iPhone: $US50

Apple Watch: $US50

Beats headphones: $US50

HomePod: $US50

iPad: Up to $US100

Mac: $US200

The gift-card deals apply only to older models across these product lines – the $US50 iPhone offer, for example, applies only when buying the iPhone 7 and 8 models and their respective Plus variants. The iPad gift cards can’t be obtained when buying the new iPad Pro models, and the Apple Watch offers exclude the new Series 4.

Read more: Apple doesn’t have Black Friday deals for iPhones – but here are the stores that do

The Apple TV gift cards, however, can be obtained when buying both the Apple TV and the Apple TV 4K, and the deal also includes the most popular types of Beats headphones, such as the Studio 3 Wireless, the Solo 3 Wireless, and the PowerBeats3. Apple also has a handful of nice Mac discounts, in case you were considering the older MacBook Air model or even an iMac or iMac Pro.

But otherwise, if you were hoping for a discount on the new Mac Mini or possibly even the iPhone XS or the iPhone XR, it’s best you look elsewhere. And indeed, there are plenty of stores and sites out there with Black Friday discounts on Apple products.

Apple doesn’t need Black Friday

You may be wondering why Apple doesn’t offer deeper deals on its products. The fact is, it doesn’t need to.

Apple is one of the most valuable companies in the world, and people buy its products regardless of the time of year. Many consider the iPhone and the Apple Watch, for example, as best-in-class products and will buy them year-round, even with no discount applied.

So, it’s OK to be disappointed about Apple not having more significant sales during Black Friday and Cyber Monday. But it’s important to understand that Apple never needed those shopping holidays in the first place.