As you can see in this chart, 69 per cent of new apps started by developers in the first quarter of the year were for iOS, as opposed to 31 per cent for Android. The data comes from Flurry, which is a mobile analytics company working with thousands of developers.
What this means is that for every 10 new apps started by a developer, seven are for the iPhone, and just three are for Android.
What is the “platform war”? It’s a battle to get the best software from the best developers on your platform.
As we explained earlier this week, marketshare only matters if it means developers are focused on your platform first. If developers choose Android first, then Apple has a big problem. It misses out on the best software. If it misses out on the best software, consumers are more likely to choose Android.
For whatever reason, despite Android’s huge lead in marketshare, developers still choose Apple’s iOS first. Until this changes, Apple’s smaller share of the market is not a big problem.
Android defenders might look at this chart and note its share of the new project starts are growing on a sequential basis. However, Flurry says, “While Google made some gains in Q1 2012, edging up over the 30 per cent mark for the first time in a year, this is largely due to seasonality, as Apple sees a spike in developer support leading up to the holiday season.”