This Is The Bar Where Apple Employees Hang Out

bjs apple bar

Photo: Google Street View

In his book Inside Apple, Adam Lashinsky reveals that Apple employees frequent BJ’s Restaurant and Brewhouse, located just outside the company’s Cupertino Campus.It’s such a popular destination that employees even call it Infinite Loop 7, a reference to an Apple building that doesn’t actually exist.

And the restaurant is not without its share of Apple mythos, either — the company supposedly plants plainclothes security workers inside in order to identify people who might be talking too much about goings-on at the company. People have supposedly been fired for their discussions at the restaurant.

As Lashinsky points out, it doesn’t matter if that detail is true — the fact that it gets repeated is enough for it to serve its purpose.

Check out the Google Maps screenshot to see just how close the resturant is to the Apple campus:

bjs cupertino

Photo: Google Maps

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

apple sai-us