Apple has strange, entrancing ASMR videos on its YouTube channel that have nothing to do with Apple

  • Apple posted four “ASMR” videos to its YouTube channel without any explanation.
  • ASMR audio and videos are hyper-focused on gentle, quiet, sometimes repetitive motions or audio that’s designed to mesmerize, entrance, and relax.
  • Perhaps Apple wants everyone to chill out, or it’s advertising that its iPhones can produce great ASMR videos.
  • You can check out the videos below.
  • Visit Business Insider’s homepage for more stories.

Apple has a playlist on YouTube comprising of four extremely relaxing and utterly mesmerising “ASMR” videos, and they seemingly have nothing to do with Apple or its products.

“ASMR” stands for “autonomous sensory meridian response.” ASMR audio and videos are designed to be sensory experiences, where focused, high quality sound of certain things like a whispering voice, or “quiet repetitive sounds of a mundane task” are designed to create “tingly” feelings throughout a listener’s body, according to Wikipedia. ASMR videos are popular, but the phenomena has yet to be officially recognised by medical professionals.

Apple suggests listening and watching the videos with headphones, which is typically recommended when listening to ASMR audio.

The videos are between six to ten minute long, and they’re extremely relaxing – almost therapeutic. So far, these videos have been extremely effective in chilling me out.

There’s nothing directly about Apple itself or its products in the videos. Perhaps Apple just wants all of us to chill out? Or perhaps it’s advertising that its iPhones can capture great ASMR videos.

Either way, check out the videos below:

Here’s Apple’s “Whispers from Ghost Forest” ASMR video.

Here’s Apple’s “Satisfying woodshop sounds” ASMR video.

Here’s Apple’s “Crunching sounds on the trail” ASMR video.

Here’s Apple’s “A calm rain at camp” ASMR video.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.