Photo: Steve Kovach, Business Insider
There was lots of speculation over the weekend that Apple might invest in Twitter after a New York Times report came out last Friday saying the two companies had been in talks about it. The Wall Street Journal quickly refuted the rumour, noting that these talks happened a year ago.Now, the Journal is back with a follow-up, reporting that the talks between Apple and Twitter focused on product integration rather than strategic investments, though the idea of an investment was mentioned in passing.
The original talks had to do with integrating Twitter into Apple’s mobile operating system, which ended up happening with the release of iOS 5. But according to the Journal, the companies continue to talk about other potential product integrations, including integrating Twitter into iTunes.
Here’s the relevant bit from the Journal article:
Apple and Twitter remain tight and continue to talk about future product integrations. They include more deeply melding Twitter and iTunes, according to two people briefed on the matter. Apple is preparing to phase out its own troubled social network for iTunes, called Ping, later this year.
Given the difficulty Apple has faced in trying to get social on its own, perhaps the company has finally decided to lean on a company that already does it well.