THE APP-STORE MARKETING REPORT: User acquisition, retention, and strategies for getting apps to stand out

The total number of apps people are using hasn’t changed much over the past few years. This means users are consolidating their app choices, and spending more and more time with a few favourites. This creates added pressure to stand out in the app stores, and develop apps that can gain and keep a loyal audience.

In this report from BI Intelligence, we discuss why it is becoming increasingly important that developers field a competitive app-marketing strategy for triggering downloads and encouraging sustained use, and retaining users. There are a number of different tactics, both paid and free, that marketers might use.

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Here are a few key data points on user behaviour and recommended marketing strategies from the report:

In full, the report:

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