Apple and Google are the two companies that completely control the mobile world.This is a big problem for Facebook, which has its own ambitions, but a bad relationship with each company.
How can Facebook break their grip on the mobile market?
Facebook’s App centre is one giant honking reminder to both Apple and Google that Facebook is a much bigger part of their mobile success than either of them are willing to admit.
The App centre is a way for Facebook to curate the best of the best mobile apps that have deep integration with Facebook’s social graph.
Already, seven of the top-grossing iOS apps and six of the 10 top-grossing Android apps use Facebook. Those apps’ creators are simultaneously developing for Facebook and for iOS and Android.
It’s not either/or. It’s both/and. And Facebook aims to keep things that way.
As long as Facebook maintains good relationships with iOS and Android developers, it will get what it wants—which is a ubiquitous presence on mobile.
Google and Apple won’t be able to shut Facebook out without costing their developers real money. And when developers feel a pocketbook pinch, they walk to friendlier platforms.
As long as Facebook can play Apple and Google off against each other, and be the best crossplatform way to add social features to mobile apps—not to mention desktop apps, too—it has a solid mobile future.