AP Gets In On The College Football Game

Northwestern Football touchdown (AP)

Just in time for the fall kick-off, the Associated Press is set to launch a new college football microsite in August. The site will be “anchored” by the AP Top 25 poll — the AP’s annual ranking of the nation’s college football programs.

Spurred by the success of its Winter Games site, the AP is building the site to be the ultimate college football destination.  It will feature everything from AP stories, stats, and pictures to social networking features.

The AP’s competitive strength is that it can publish content from any of the college football reporters and editors at AP member news organisations. But this doesn’t guarantee success. 

Veteran sports sites like ESPN.com and Yahoo! Sports are two of the top destinations on the web. And it gets more fierce facturing in iPhone applications and iPad features. 

Sports Illustrated, for example, is focused on building its digital-based readership, and the Hearst Corporation’s LMK.com, which curates, designs and delivers sports content, is also trying to etch out its place in the college football world.

AP’s site will be launched by AP Gateway, the business unit that created the AP news app for the iPad earlier this month. So perhaps they are also looking at paid apps and or paywalls for the site as well.

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