Tim Armstrong Personally Auditioned Dancers For AOL's New Ads

tim armstrongAOL’s Tim Armstrong

Photo: AP

There’s an incredible tidbit about Tim Armstrong hidden in a Wall Street Journal article about how AOL just parted ways with Jolie Hunt, its fourth major AOL marketing exec to leave this year — allegedly right before the company unveils a $10 million campaign.The WSJ reports:

AOL hired McCann Worldgroup to handle the campaign, according to people familiar with the matter. The campaign includes television commercials that Mr. Armstrong wanted to end with dancers dancing around an AOL logo – a move that not everyone involved in the campaign’s creative process agreed with, according to people familiar with the matter. But Mr. Armstrong was committed enough to the idea that he personally attended auditions for the dancers in New York, according to people familiar with the situation.

(Emphasis is ours.)

That’s a visual.

This is AOL’s first big branding campaign since Armstrong took over as CEO, the WSJ pointed out, so he must be feeling extra pressure to really razzle dazzle us.

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