AOL West Coast Veteran Fires Back At East Coast Management


Photo: Wikimedia Commons

AOL is going to fire a bunch of people in its product-building West Coast office.A source briefed on the corporate strategy behind the move says it is happening because none of the West Coast’s products have justified the resources that went into them with traffic back to AOL’s media properties.

“The accountability train has arrived,” says this source.

A source close to the people who work for AOL on the West Coast rejects this view, calling it “corporate BS.”

“The accountability train?!  C’mon.”

This source says products built out West are way ahead of their goals.

  • “Mail revenue [is] up significantly.  Mail traffic [is] flat despite 20% declines in dial up.”
  • “Editions and are far ahead of 2011 end-of-year goals.”
  • “Mobile is all west coast led and growing faster than anything at Aol.”

In our view, one of AOL’s biggest missed opportunity in “products” is taking advantage of the huge lead it has in AIM.

Come back to SAI for more on that, tomorrow.

In the meantime, reach me at [email protected] with any relevant news.

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