AOL Sells Content Recommendation Engine Surphace

tim armstrong

Photo: Flickr/Yaniv Golan

AOL just sold content recommendation engine Surphace to similar company Outbrain, MediaMemo has learned.AOL bought Surphace for something like $25 million before Armstrong became CEO and probably sold it for much less, if anything (maybe equity or a tax benefit).

This is consistent with Armstrong’s strategy to refocus the company around content and sell or dispose of anything else that’s not conducive on that goal, so good move.

Ironically Surphace was founded by Tony Conrad, who left AOL — and has since returned since AOL under Armstrong bought his next company,

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