AOL just bought a European video startup called Goviral for $96.7 million.Goviral distributes video for advertisers and publishers. Its main selling point is that it guarantees “a minimum number of views and engagement.”
Clients include fancy brands like Nike, Nissan, Nokia, and a bunch of other companies that don’t necessarily start with the letter “N.”
In a statement handed to AOL blog TechCrunch, AOL Europe SVP Kate Burns said:
“Video is core to AOL’s consumer programming strategy and goviral has created an incredibly compelling platform that delivers highly measure able and cost effective solutions to publishers and advertisers.”
Burns, who led the deal, came to AOL through its acquisition of Bebo.
For the record, we think this is a wiser investment of AOL’s money than the ~$50 million its spending on Patch.