Basically, Project Devil is about having far fewer banner ads on web pages, but making them much bigger.
The project launched in late September, and supposedly it is already a big winner. Tim Armstrong says consumers are 68% more likely to purchase products advertised in the new format, that it causes them to stay on pages 22 seconds longer, and that overall, Project Devil ads perform 8 times as well as traditional banners.
So what does it all look like in practice?
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