AOL will roll out text ads from Quigo, the company it bought last November for about $340 million, on some of its most popular sections: News, Money & Finance, Sports, Email, Entertainment, and more. Does that means it’s completely replacing Google’s text ads — which are on many AOL pages — with Quigo inventory?
Nope, says an AOL spokesperson: “We will look to leverage our own internal capabilities wherever we can…” … “In some cases we may use both Quigo’s contextual advertising and [Google, etc.] sponsored links. On any given page you may find multiple types of ad units on a page so that we can get the most relevant and most effective media in front of consumers.”
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