AOL has mobile problems.Specifically, the company got only 0.8% of the mobile ad dollars last year, the Wall Street Journal reports. (Google topped the list with 59% of the market.)
While Tim Armstrong was trying to save the company, he didn’t have time to grow the mobile business.
Now, he’s trying to change that with the Editions iPad application.
The WSJ got a look at the sales pitch, which lists a minimum four-week $150,000 buy-in and ad rates for the Huffington Post iPhone and iPad apps at at $35 CPM. That figure is five times what AOL charges for regular sites.
Editions is AOL’s attempt at making a Flipboard-like reader application. The app has 100,000 downloads, which is just a fraction of Flipboard’s 3.5 million+. But, Editions is currently number six in the free news apps section of the iPad app store. Flipboard is ranked eight.
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