AOL "MediaGlow" Sites Still Dependent On Traffic (TWX)

In a weekend New York Times article describing AOL’s (TWX) latest reinvention — a plan to rely less on and more on 75 or so niche sites such as Engadget, TMZ and  — the president of the new media divison, Bill Wilson, said that while still drives traffic to the niche sites, “we’re not counting on that.”

But Web metrics firm Hitwise tells us that even three of the six sites Wilson and AOL PR discussed with the Times —, and — remain dependent on links from for most of their traffic. As for the other sites, links still account for huge chunks of traffic to and

A reader saw the Times article and wrote us:

Platform A, People Networks and MediaGlow do not make money for AOL.  The vast majority of AOL’s revenues and, most importantly, all of its margin come from the ISP and Search businesses.

Despite what Wilson says in the NY Times article, almost of all his “niche” sites are 100% dependent on to drive traffic to them.  There are notable exceptions such as Engadget.  Take away the traffic from and these sites will die a quick death.

See Also:
Analyst: AOL Ad Revenues Down 18% (TWX)

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