AOL Is Investing $30 Million To Create 12 Hours Of Video A Day For HuffPo's Web TV Channel

Photo: Illustration: Business Insider/Kevin Lincoln

As continuous, TV-like streaming video served over the Web seems more and more desirable from both an advertising and content standpoint, the Huffington Post is going all in.AOL will dedicate $30 million and 100 employees to HuffPost’s new streaming video service, the content of which will all be made in-house, Digiday reports.

And this isn’t going to be some occasional burst of programming, either.

Called the Huffington Post Streaming Network, or HPSN, the channel plans to launch this summer with 12 hours of live content a day five days a week, and 16 hours a day by 2013.

Other AOL properties like Engadget and TechCrunch will also contribute.

According to Digiday, they’ve yet to sign up any advertisers, so that’s the next step. Shouldn’t be hard when you can boast of those 36 million unique visitors in December 2011 (comScore numbers) — up 49% from a year prior.

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