Former YouTube “monetization” head Shashi Seth is AOL’s new senior vice president of gloabl advertising productings, reports Peter Kafka.
Shashi will answer to AOL ad boss Jeff Levick — like AOL CEO Tim Armstonrg, also an ex-Googler.
Shashi quit YouTube parent-company Google in 2008. At the time, he told Om Malik “I think part of being a Googler is that you like smaller environments, and I think Google got a little big for me.”
Then Shashi joined startup Cooliris as its chief revenue officer. We haven’t heard of Cooliris, but acoording to its Web site it’s a “3D Wall that speeds up search on Google IMages, YouTube, Flickr and more.”
Here is AOL’s release;
NEW YORK, NY – September 29, 2009 – AOL announced that Shashi Seth has joined the company as Senior Vice President of Global Advertising Products, responsible for building and scaling AOL’s advertising platform and developing industry-leading products. Seth comes to AOL from Cooliris, where he served as Chief Revenue Officer. Prior to that he was with Google, where he served most recently as head of monetization for YouTube.
“Shashi is unmatched in the industry as an innovator with an outstanding track record of developing new and better ways to serve advertisers on the Web,” said Jeff Levick, President of Global Advertising and Strategy at AOL. “As we move forward on our strategy of becoming the world’s largest provider of display advertising, Shashi will play a critical role in creating the best products in the business for our advertising partners.”
“I’m grateful to have the opportunity to come to AOL as it moves toward becoming an independent company,” said Seth. “The company already has an incredible combination of scale and a suite of great advertising products and technology, and I’m looking forward to working with AOL’s talented team to build on this strong foundation.”
Seth will report directly to Levick from AOL’s expanding Mountain View offices, joining Brad Garlinghouse, who was recently appointed to lead AOL’s Communications efforts and lead the company’s West Coast AOL Ventures efforts.
Prior to coming to AOL, Seth was with Cooliris, where he was responsible for revenue generation and business development. At Google, Seth was responsible for building advertising products, exploring all monetization opportunities, and defining business models for YouTube. Before that, Seth was the Product Lead for Web Search at Google. Prior to Google, Seth was with eBay, where he was responsible for building and managing eBay’s successful APIs & Platform. He has also worked for the Gap, where he launched their online stores, and co-founded two startups. Seth started his career at NASA Langley Research centre, where he built flight simulators and avionics equipment. Seth holds a Bachelor’s degree in Mathematics and Statistics from the University of Kanpur, India, a Masters in Computer Applications from the University of Pune, India, and a M.S. in Computer Science from the University of Miami.