UPDATE: AOL just joined the boycott.
EARLIER: AOL, AllState and five other companies continue to advertise on Rush Limbaugh’s radio show, according to activists hoping to persuade those companies to join seven brands who have pulled their media dollars after the commentator called a Georgetown University student a “slut” and “prostitute” for supporting a requirement that health insurance cover contraception.
The seven companies that have cancelled ad schedules with Limbaugh include Pro Flowers, Quicken Loans, Sleep Train, Sleep Number, Citrix Systems Inc., Carbonite, and Legal Zoom.
Those still advertising (according to protest pages published here and here) include American Forces Network, Tax Resolution Services, Lifelock, Hillsdale College, Health/Heart and Body, Lear Capital, Allstate and AOL.
UPDATE: AllState now denies it has advertised on the show.
Usually, advertisers try to avoid environments where their brands might be associated with controversy or offensive language. That’s why there are so few major brands on Limbaugh’s show.
AOL and AllState are by far Limbaugh’s most important advertisers. (AOL advertises its Techguru computer-fixing software.) Their presence legitimates Limbaugh as a media environment for brands—without them Limbaugh is merely a platform for niche direct response advertisers. Neither company responded immediately to a request for comment.
The other curious Limbaugh advertiser is American Forces Network. That’s a Department of defence radio network for servicemen and women stationed abroad. Limbaugh’s ultimate client at that advertiser is the commander-in-chief, Barack Obama.
Listen to Limbaugh’s apology below:
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