AOL has acquired mobile-focused ad tech company Millennial Media for $US1.75 per share.
Millennial Media is currently trading at around $US1.34, with a market cap of $US187 million.
AOL, now owned by Verizon, says the acquisition will “add a leading supply-side platform for app monetisation” and add significant mobile brand advertising scale to its One by AOL advertising platform.
More to follow…
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