Real men don’t where smart watches, per German watchmaker Tutima:
Super-high-tech people — for instance, this robot model — appreciate a good mechanical watch, per Swatch:
But machismo and irony only get you so far when going head to head with the Apple Watch.
Take it from Swatch co-founder Elmar Mock, who told Bloomberg, “Apple will succeed quickly. It will put a lot of pressure on the traditional watch industry and jobs in Switzerland.”