It looks like Twitter’s CFO Anthony Noto just accidentally tweeted what should have been a direct message that was meant for someone else:
Noto, who joined Twitter in July, has since deleted the tweet.
Several people, including TechCrunch reporter Josh Constine and Fusion’s Kevin Roose, have pointed out that Noto has recently followed a group of people who work at Mic News, a general news site targeted toward millennial readers. Their speculation is that Noto was talking about Mic.
He’s not the first one to have a “DM fail” and he likely won’t be the last.
Generally, Twitter — and especially CEO Dick Costolo — has been under fire since its last earnings report. Critics say that even though it is a mainstream product, it has failed to gain a global audience of logged-in, monthly users.
The company has acquired four companies this year. Its most recent buy was Mitro, a company that lets multiple people control passwords for a single account.
Twitter had no comment on this report.
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