Another Race Car Driver Campaigned To Steal Danica Patrick's Go Daddy Spot—Here's Today's Ad Brief

James Hinchcliffe Go DaddyHere’s James Hinchcliffe—the guy that took Danica’s spot.


Canadian IndyCar driver James Hinchcliffe, 25, started a grassroots social media campaign to take fellow racer Danica Patrick’s spot on’s homepage. Go Daddy told Business Insider that it was ditching Patrick, a longtime spokesperson and Go Daddy Girl, for its new, conservative ad strategy. So Hinchcliffe, also sponsored by Go Daddy, started the “Hinch for Homepage” campaign. Loving the publicity, Go Daddy got behind the campaign and began using it as a marketing tool, releasing ads with both drivers. Well, the work paid off, and Hinchcliffe is now on the homepage.Facebook is starting to have automated home-page buying, giving ad buyers more control over what they want to do via third-party sellers. 

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