Another Microsoft Ad Exec Is Leaving—Here's Today's Ad Brief

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Photo: mollypop via Flickr

After six and a half years, Microsoft ad sales executive Rick Song is leaving to take on the role of evp of digital sales for Clear Channel Media and Entertainment. Song was often in the spotlight, leading Microsoft’s digital showcase events. Adweek notes that this might be part of a trend of Microsoft ad execs jumping ship.After seven years, Coke Zero and Crispin Porter & Bogusky, of MDC Partners, have “decided to part ways” on North American advertising. The shop will do European ads next year and continue to work on the Vitaminwater account.

Right after his exit from The Martin Agency, the former CCO John Norman has officially accepted an offer to lead TBWA/Chiat/Day’s creative department. Norman is famous for creating Coca-Cola’s first happiness factory ad in 2006.

Hugo Boss has picked TBG Digital to do its interactive social media for “BOSS Orange Eyeware,” a Facebook app that allows users to customise their own frames. It launches July 10.

You can finally wear Honest Abe(raham Lincoln) Band-Aids that promise, “I will heal your wound like I healed a nation!”

Frozen veggie seller Birds Eye has partnered with Nickelodeon’s “iCarly” to convince kids to eat vegetables by participating in a “create your own wacky veggie dish” contest. Nick ads will feature bizarre veggie recipes, and the winning one will be featured on an iCarly episode.

TubeMogul, a real-time buying platform for digital video advertising, has partnered with innovid to give marketers a “single dashboard for campaign-wide measurement and optimization.” Advertisers can now include interactive iRoll units in their video campaigns and access TubeMogul’s engagement metrics in real-time.

Adblade, a premium-only ad network, announced various publisher partnerships in Q2 2012 including The Miami Herald, The Raw Story, The Blaze, Forbes, The New York Post,,, and Townhall websites.

Jim Albright, a copywriter who worked for Bloom Advertising, Tracy Locke, and McCann Erickson, passed away June 30 at age 77.

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