Another Bank Was Blown Away By Lululemon's New Strategy

lululemon yoga

Photo: Lululemon, Flickr

Lululemon seems to have held a great analyst day. Yesterday Bank of America Merrill Lynch salivated over Lululemon’s plan to expand into traditional apparel, swim and surf clothes. Today Jefferies equity analyst Taposh Bari jumps on the train:

The key takeaway, in our view, was a management team not feeling constrained by geography, gender, store count or product application. We also gained a better appreciation for the calibre of talent within the organisation with many leaders coming from larger, more established companies.

Lululemon is a “brand without constraints” managed by “dreamers and doers.”

Bari calls the Lululemon’s expansion plans optimistic but notes its proven success in expanding to men’s apparel, running and e-commerce.

See also: How Lululemon brainwashed women into spending $98 on sweatpants >

NOW WATCH: Ideas videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.