Another Bank Was Blown Away By Lululemon's New Strategy

lululemon yoga

Photo: Lululemon, Flickr

Lululemon seems to have held a great analyst day.¬†Yesterday Bank of America Merrill Lynch salivated over Lululemon’s plan to expand into traditional apparel, swim and surf clothes. Today Jefferies equity analyst Taposh Bari jumps on the train:

The key takeaway, in our view, was a management team not feeling constrained by geography, gender, store count or product application. We also gained a better appreciation for the calibre of talent within the organisation with many leaders coming from larger, more established companies.

Lululemon is a “brand without constraints” managed by “dreamers and doers.”

Bari calls the Lululemon’s expansion plans optimistic but notes its proven success in expanding to men’s apparel, running and e-commerce.

See also: How Lululemon brainwashed women into spending $98 on sweatpants >

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