Annoying contact service Plaxo has put itself on the block, says TechCrunch’s Mike Arrington. Mike doesn’t have an asking price (Mr. Sorkin at the NYT says up to $100 million), but does say that Plaxo has “transformed” itself from a hated spam monster into a mild mannered and interesting business social network.” He also runs an email from a Plaxo marketing guy who tries to position the company as a cross between Facebook and LinkedIn.
Anyway. A reader points out the curious part about Plaxo’s “for sale” effort — it’s using a shop called Revolution Partners for M&A. Have you heard of Revolution? We hadn’t, which certainly doesn’t mean that they aren’t capable. But given Plaxo’s stats — a 20 million user database, traffic that’s shot up four-fold since November, etc — you’d think a bevvy of heavy hitters would be vying for the business.
So. why aren’t any of the usual suspects — Montgomery & Co, Allen & Co, Savvian, Jefferies, DeSilva, Lehman et al — playing in this game? Probably because of the $100 million price tag (a.k.a., chump change).
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