This Company Literally Built Its Culture Into Its Office

SAP

This is part of the Made in NY series, shining a spotlight on New York’s thriving start-up scene. Made in NY is presented in partnership with American Express OPEN Forum.

Workers meet to in main meeting room at animoto

When Animoto, the video slideshow creation app, decided to move into an old furniture warehouse in SoHo, they got a blank canvas.

Animoto co-founder Brad Jefferson told Business Insider that the company saw the empty space as a great opportunity for some team building, literally. 

They hired professional contractors to clear the space and set up a very basic floor plan, but that was it. From then on, it was about a company building their office, and with it, their office culture. And in the process something unique happened: they actually built an office that embodies their company’s fun and quirky culture.

The result is an office that employees feel invested in.

Check out Animoto’s office on Open Forum >>

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.