Anheuser-Busch Is Suing Major League Baseball

budweiser

Anheuser-Busch is suing Major League Baseball for reneging on a renewal of Budweiser’s exclusive beer sponsorship rights, the Wall Street Journal reports.

According to the suit, the two parties had agreed to a new sponsorship deal back in April, but weeks later the MLB demanded to renegotiate the pact. The MLB argued that because of a shifting marketplace – likely a reference to the rights agreement ABs Bud Light brand reached with the NFL in May – it deserved higher rights fees. 

Anheuser-Busch wants the U.S. District Court in Manhattan to protect the initial agreement, and exclude any other beer maker from reaching an agreement with Major League Baseball.

Read the full story over at WSJ.com >

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