Salesforce.com has acquired Buddy Media, as expected. Read the full release here. The acquisition price was $689 million, slightly less than previously reported.No, this is not a poster for Mrs. Doubtfire 2. Angry at Mayor Michael Bloomberg for his proposed NY ban of large sugary drinks, The centre for Consumer Freedom took out this full-page ad on A5 of the New York Times Sunday. The ad proclaims: “You only thought you lived in the land of the free … New Yorkers need a mayor, not a nanny.” And camp Bloomberg is livid. Why? Fashion! The mayor told the NY Times’ Kate Taylor: “Would I wear that? No! It was one of the more unflattering dresses.” Marc LaVorgna, a spokesman for City Hall, bashed the centre for Consumer Freedom: “This is the same organisation that was founded to oppose bans of smoking in restaurants and bars.”
Jamie Gallo, the president of TBWA/Chiat/Day NY, has left the Omnicom agency for an undisclosed position at the NBA. He had been president since 2009.
Twitter is expecting $1 billion in ad sales in 2014, Bloomberg reports.
Ad Age has compiled a list of women to watch in the advertising industry.
Microsoft is rumoured to be cutting 15 to 30 per cent of its sales force in June, Adweek reports.
Mullen has been selected to handle Lenovo’s North American e-commerce display program.
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