Rovio, the company behind the runaway success Angry Birds, has long said it doesn’t want to be just a gaming company. It wants to be a media giant just like Disney.
It has started its trek towards Disney-like mega media success by putting cartoons in its app.
BTIG analyst Richard Greenfield has a video showing how Angry Birds now offers users the option to watch some Angry Birds-based cartoons.
As he points out, Rovio says it has 1.7 billion apps downloaded. This gives it a pretty healthy base to launch a series of cartoons.
We don’t know if this will be successful or not, but it’s certainly an interesting way to launch a new media company.
Watch the video to see how it works.
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